Pay Per Click (PPC) Strategy

Sometimes you just need targeted traffic right now and can’t wait for SEO to kick in. Pay Per Click is very popular from the smallest business owner to Fortune 500 corporations. The PPC strategy is a valuable way to focus and attract traffic to your website. It’s been our experience that you either hate PPC because of the frustrations that come with it or your love the fast results in traffic. Google, Yahoo, and Bing all have different sets of standards that you must adhere to or your efforts will be wasted and you need to make sure you have the right keyword strategy or your money will also be wasted.

Reason you would want to consider PPC:

  • Website is not showing up in search results and need some traffic ASAP
  • Started SEO strategies but would like to implement PPC until your SEO starts achieving results
  • Need improved performance of current PPC campaigns
  • Need to focus on other valuable aspects of your business and you need more free time
  • Improve cost effectiveness
  • Need complete control over advertisement budget
  • Would like instant modifications on ads

Pay Per Click advertising is a great way to target you market and it gets traffic to your site fast. Keyword research and keyword bidding is very important to make this strategy work. EdgeTekk usually recommends an integrated approach with SEO. This way you cover the long and short term approach. Although PPC can be a great strategy it can also become frustrating and very expensive to the novice. We provide monthly reports and ROI analysis.

We manage Google Adwords, Facebook Ads, Yahoo Search Marketing and Microsoft Adcenter.


  • More Sales & Increased profit
  • Instant Results
  • High ROI
  • EdgeTekk’s strategy to lower cost per click
  • Target Audience
  • Full control over stopping, adjusting, and monthly budgeted amounts